WSQ Approved Digital Marketing Course

WSQ Approved Digital Marketing Certification Course in Singapore


Basic computer knowledge

Duration: 2 Days

Venue: 10 Anson Road, 26-08A International Plaza, Singapore 079903

Grant Information: WSQ funding from SkillsFuture Singapore (SSG) is available to Singaporeans/PRs above 21.

Target Audience: Who should attend the course

Job Seekers



Marketing Professionals 

Young Students

Employees of SME Companies

Digital Marketing Course in SingaporeWhat You Will Learn?

  • You will have a better understanding and clear vision on Digital Marketing
  • You will learn Search Engine Optimisation, to bring your website on top of Search engines like Google.
  • You will learn the concept of Google Adwords (Paid Ads or PPC).
  • You will learn Email Marketing
  • You will learn Social Media Marketing.

This course will ensure that staff appointed to conduct and manage:

  • This course will ensure that staff appointed to conduct and manage their company’s social media and digital marketing understand social media.
  • Digital marketing as a competitive business tool.
  • How these tools and skills can be utilised proactively and constructively.

The course includes units to cover a range of knowledge and skills to fully understand the impact and power of social media and digital marketing in this current age and also assesses learners to ensure they understand digital marketing and its current methodology, practice, and tools.

  Why You Should Join Digital Marketing Training?

  • WSQ Approved Training Center 
  • Updated Course Modules
  • Hands-on training by Professional Certified experts in Singapore
  • Step-by-step Course for understanding the role of internet marketing
  • Practical examples & case studies
  • Attention to each participant
  • Approved by ICDL
  • Curriculum Designed by Certified experts in Singapore
  • Certificate of Achievement After Completion
  • One Time Free Refresh Class within 6 Month

Course Objectives

This course sets out essential concepts and skills relating to the fundamentals of digital marketing.

On completion of this course, a learner will be able to define different elements of digital marketing, understand what goes into a campaign, and identify the typical goals used.

Specifically, learners will be able to:

  • Understand key concepts of digital marketing, including advantages, limitations and planning.
  • Understand various web presence options and how to select appropriate keywords for search engine optimisation.
  • Recognise different social media platforms, and set up and use common platforms.
  • Understand how effective social media management assists in promotion and lead generation.
  • Use a social media management service to schedule posts and set up notifications.
  • Understand various options for online marketing and advertising,including search engine, e-mail and mobile marketing.

Digital Marketing Course in Singapore   WSQ Digital Marketing Training Course Outline:

Lesson 1: Key Concepts

  • Digital Marketing Overview.
  • Digital Marketing Techniques.
  • Digital Marketing Goals.

Lesson 2: Planning

  • Digital Marketing Strategy Considerations.
  • Design Considerations.
  • Content Marketing.

Lesson 3: Web Presence Options

  • Web Presence Solutions.
  • Creating a Web Presence.
  • Content Management Systems.

Lesson 4: Website Considerations

  • Website Structure
  • Website Design.
  • Website Promotion

Lesson 5: Search Engine Optimisation

  • Search Engine Optimisation Overview.
  • Keywords for SEO.

Lesson 6: Social Media marketing Considerations

  • Social Media Platforms.
  • Social Media Marketing Campaigns.

Lesson 7: Social Media Accounts

  • Social Media Profile Types.
  • Creating a Social Media Business Profile.

Lesson 8: Using Social Media

  • Social Media Profile Types.
  • Creating and Updating Posts.

Lesson 9: Social Media Management Services

  • Social Media Management Services.
  • Scheduled Posts.

Lesson 10: Social Media marketing & Promotion

  • Influencers, Reviews and Referrals.
  • Targeted Audience.

Lesson 11: Social Media Engagement, Lead Generation & Sales

  • Comments and Notifications.
  • Calls to Action./li>

Lesson 12: Online Advertising

  • Online Advertising Overview.
  • Search Engine Marketing Platforms./li>
  • Online Advertising Platforms.
  • Types of Online Advertisement.
  • Social Media Advertising.

Lesson 13: E-Mail Marketing

  • E-Mail Marketing Platforms.
  • Creating an E-Mail Marketing Account.>
  • Creating & Managing Contact Lists.
  • Creating & Managing E-Mail Campaigns.

Lesson 14: Mobile Marketing

  • Mobile Marketing Overview.
  • Mobile Applications.
  • Mobile Marketing Consideration
  • Mobile Advertising.

Lesson 15: Web Analytics

  • Analytics Overview.
  • Website Analytics Overview.
  • Using Website Analytics.

Lesson 16: Web Analytics

  • Social Media Insights Overview.
  • Using Social Media Insights.

Lesson 17: E-Mail Marketing Analytics

  • E-Mail Marketing Analytics Overview.
  • Using E-Mail Marketing Analytics.

Lesson 18: Online Advertising Analytics

  • Online Advertising Analytics Overview.
  • Using Advertising Analytics.
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Why Choose Digital Marketing:

Upgrade Your Digital Marketing Skills in Two Days – Now this Digital Marketing Training comes with up to 90% Funding from SSG, and an international certificate from ICDL & SSG upon completion.

Our Digital Marketing Course teaches the students how to mark their brands place in the marketing world using digital marketing channels such as google awards, search engine optimization and all. This course teaches how to generate business from internet, how to earn money from website, how to build highly targeted traffic to the website, how to search keywords and many other such functions.

By the end of the entire syllabus the students will have a string command over the points mentioned above.

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